I was the sole copywriter in the creative department of Konrad Group, a digital innovation firm. Essentially they make custom tech, and my role was to create promotional materials that describe, explain, and sell that tech.
Due to the highly confidential nature of most the projects I worked on, I am not able to show off as much as I'd like to on this site. I learned a lot, and love talking about it though. So ask me sometime!
Client: Symcor
I helped create the branding for Symcor's COR.IQ, including naming the flagship product itself, and writing scripts for promotional videos aimed at key decision-makers within Canadian financial institutions.
To do their jobs well, financial institutions tend to be secretive and risk-averse. The goal of these brand materials was to make the case that working together (through a secure 3rd party fraud prevention program) was in everyone’s mutual interest.
Client: EllisDon
This is one video from a series explaining the features of EllisDon's Daily Site Report app. The goal of these videos was to explain to site managers within the construction industry why adopting this app would make their day-to-day tasks easier.