I came up with the concepts and wrote the scripts for these.
Client: Vermont Department of Health
The first in a series of PSAs I wrote about marijuana aimed at parents of teenagers and adolescents in Vermont.
Client: Vermont Department of Health
Talking about marijuana with your child can feel, well, awkward. But it’s important! Talking openly with your child helps set expectations, and gives them the tools and support they need to make good decisions. This video encourages parents to go ahead and open up a dialogue, even if it feels awkward in the moment.
Client: California Department of Public Health
Another PSA aimed at parents. This one makes the case that parents should talk to their children about marijuana because that gives them greater control over the messages their children are hearing.
Client: Virginia Department of Health
2019 Hermes Gold Award Winner
Sugar-sweetened beverage ads have all the fun. Celebrity endorsements, sleek branding, licensed pop hits. So to encourage Virginians to drink more water I wrote a jingle where I tried to create just as much joy on a fraction of the budget.
Client: New Mexico Department of Health
A policy campaign in New Mexico, aimed at better licensing standards for tobacco retailers.
Fun fact: this gas station has also appeared in Breaking Bad!
Client: Virginia Department of Health
This policy campaign ad attempts to convince conservative voters that funding more grocery stores isn't just a government handout, but a solid investment for a community to make.
Client: Jägermeister Canada
This spot wasn’t concepted or scripted in a traditional way. Some of the creatives working at Rooftop Agency put this together on a slow day in a moment of creative play and exploration.