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Fresh Empire: Cop or Drop?
Client: FDA
2018 Hermes Gold Award Winner
Aimed at Hip Hop-loving teens, this digital experience makes the case that smoking cigarettes can mess with your look. This performed really well - at launch it had a 71% completion rate! - it was a lot of fun to make, and it’s still a lot of fun to play around with.
You can check out the full experience here: https://freshempire.betobaccofree.hhs.gov/a-fresh-look
Syke VA: Do You Know the Issues?
Client: Virginia Department of Health
Part of a promotional package for an anti-tobacco pop punk music festival, featuring the band Issues. There was a lot of material to cover, so I jazzed up the standard quiz format with a jeopardy-style format and edgier writing.
Full experience here: www.sykeva.com/the-issues
Over the Dose
Client: Vermont Department of Health
2018 Hermes Platinum Award Winner
This interactive website informs the user about the risks of opioids without resorting to the scare tactics common in this area. I had to be extremely mindful of the language I used within this experience, keeping it understandable and relatable, while still continuing to be accurate and impactful.
Full experience here: https://overthedosevt.com/